Case study 01 · Aperitivo and afterwork bar
Incontro Bar
LiveA digital front door, connected to the operation behind it.
The team behind this aperitivo and afterwork venue now runs events, reservations and enquiries without calling a developer. We built the website with its reservation flow and events pages, plus a lightweight CRM, a CMS and the email automation they run themselves.
Project facts
- Status
- Live
- Scope
- Website strategy, UX and UI design, CRM and CMS, Email automation, Launch and support
- Practices
- Experience Design, Digital Products
- Year
- 2026
- Visit website
- incontrobar.ch (opens in a new tab)
Context
A bar whose room, cocktails and DJ programme were better than its web presence. Reservations and enquiries arrived through several channels and were handled by hand, and every change to the events programme needed outside help.
Constraints
A small team with no technical staff, a bilingual audience, and a site that has to read well on a phone in a dark room. The operations layer had to be light enough for the team to run alone.
What was built
An editorial website that opens on the bar itself, with the address and opening hours one tap away. A reservation and enquiry flow that confirms by email and lands in one list. Events and gallery pages the staff edit in their own CMS, and a lightweight CRM for guests and enquiries.
Interface captures
Select a capture to view it larger.
Homepage. Public page, captured 12 October 2026. Events and DJ programme. Public page, captured 12 October 2026. Events on a phone. Public page, captured 12 October 2026. Table reservation, form empty. Public page, captured 12 October 2026. Composite of captures from an earlier version of the site.
Deliverables
Customer experience
- Homepage and editorial layout
- Reservation, opening hours and contact flows
- Events and gallery pages
Internal operations
- Email automation for reservations and enquiries
- Lightweight CRM and CMS the team edits itself
- SEO foundations and production deployment
Outcomes
- Reservations and enquiries are confirmed by email and reach one list
- The team publishes events and gallery updates without a developer
- The site is live and taking reservations on incontrobar.ch
