Explore the system

Checkout Lab

Make the next step easier.

Change the checkout. Watch the path respond. Both paths carry the same single token; a gate is an extra step, not a measured drop-off.

Illustrative demo · Sample data

Interactive controls need JavaScript. Every explanation on this page still reads in full.

Compare the two paths

Tip: switch an option, then run the comparison to see both paths respond.

Original path

  1. Cart
  2. Create account
  3. Your details · 6 fields
  4. Payment
  5. Total shown
  6. Order placed

Your changes

  1. Cart
  2. Create account
  3. Your details · 6 fields
  4. Payment
  5. Total shown
  6. Order placed
Choose what to change

Let people check out without creating an account.

Ask only for what this order needs. Real requirements vary.

Show the full price before any details are typed.

What changed

  • Account creation is still required before the details step.
  • All 6 demo fields are still asked, including 3 optional ones.
  • The total is still revealed at the final step.

Ready to run.

  1. InspectSee the barriers on the current path.
  2. ChangeTry different options.
  3. CompareRun both paths side by side.

Inspect the barriers

Summary

  • Nothing is changed yet. Both paths are the same.

Key takeaway

Fewer surprises and fewer steps make the next step easier to take.

Illustrative model. This does not predict conversion rates.Read the field note

The three barriers in plain words

  1. Required account creation

    Asking for a password before the order adds a step a first-time buyer did not plan for.

  2. Nonessential information fields

    Fields that serve the database rather than the order add typing without helping the buyer finish.

  3. A total revealed late

    When the full price appears only at the end, a late surprise can interrupt a confident decision.